The return of physical

The Return of Physical

Humans have a very strong sense of perception. The more senses a control stimulates, the more finely tuned and targeted the feedback, and therefore the more memorable the user experience. Don’t forget that tactile operating represents only one element of the entire interaction. Good UX design analyzes and understands the entire context of use.


 Operating conceptFloating tile (Animation)
«People don't distinguish between digital and physical when they speak about a user experience.»

What's Happening?

The concepts of pure touch, speech and gesture control tend to fall short in situations where blind control is necessary, for example when driving or in a crane cockpit. These concepts often lack haptic feedback. Confirmation of an entry through haptic stimuli is crucially important for the user. This tactile feedback reassures the user that the operation was carried out successfully

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