The digital revolution has reached a point where it is becoming increasingly easier for customers, employees and users to adopt new technologies. These target groups also know that companies use digitalization to contact them and already take this for granted. It is therefore a matter of exceeding customers’ and users’ expectations.
However, what does the brand experience look like in the post-digital world? Ideally, companies will avail of a combination of distributed ledger (such as blockchain), artificial intelligence, virtual and augmented reality and quantum computing to retain customers, employees and users, while creating added value for their business. DARQ technologies are an essential part of the post-digital world and pave the way for future innovations.