More and more people nowadays are querying the purpose of their work and scrutinizing the meaningfulness of products and services. Customers are not only focusing on added value; identifying with something is more important and decisive for them too. They also often decide what system they use and what brand they recommend. They are not guided here by rationality but by their own emotions and values.
A brand’s commercial success is no longer defined by quantitative success but through customer or user experience. A unique market experience and distinctive perception of the quality of the product or service offer depends greatly on the degree of individualization. The more personal, the better. The medical industry has also recognized the opportunities presented by these trends. Significant investment is being made in health projects: the individualization of treatment methods and medication. This represents one of the most important fields of innovation in the healthcare of tomorrow. Pleasant side effects are part of the experience, leading to better treatment successes and decreasing costs.