Current Category: Im Fokus
Bad UX kills business
Enough reason to give increased focus to better UX.
Often, the focus lies on what good UX entails, but rarely is there a focus on bad UX and what the consequences are. The consequences of bad UX leads to confusion, frustration and even anger for users. While this is enough reason to give increased focus to better UX, a human centered UX focus is far more important than just the user experience, but its consequences for the business can be detrimental to productivity.